The business needed a secure, digital process implemented to replace a paper process. Through user testing and design iterations we created a smooth, easy-to-use pre-approval process.
When tasked with the redesign of this website, I knew we needed to make it feel more comfortable and inviting. By using playful imagery and tone, we accomplished making a mortgage feel good.
As we realized the users were struggling with their existing tool, we knew we needed to provide them a more engaging, updated experience that improved their ability to do great work.
This was a large overhaul of all the content and combining multiple websites into one resource for the financial and retail marketing industries.
When tasked with building an entire brand and store front, I created this eCommerce website for customers to easily browse through pre-written content and purchase it within a few clicks.
This challenge required the ability to scale while creating a simple product purchase path out of a complex set of requirements.
To increase product awareness on an insurance program, I utilized the whiteboard format to give the campaign a bit of lighthearted feel, which become an instant success with their customers!
To help introduce a major app update, my team took a complicated process for activating the feature and honed it down to an enticing and user-friendly overview for all campaign elements.
To promote a new payment feature, which is complex in setup but easy to use, my team came at this with a how-to approach followed by a strong benefit overview.
The client needed a way to show their vendors how much they could save by having customers switch to their private label credit card.
As a reward for loyal customers, this client had me produce this fun anniversary video that they could add offers to and use in their email trigger program.
From the design of the playful logo to the engaging interface, I was tasked with the concept and design of an innovative app.
Based off a print campaign, I created this parallax super page for the re-brand launch of their B2B channel.
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