The request was to come up with a website to allow customers to easily browse through pre-written content and purchase it within a few clicks. By utilizing WordPress and WooCommerce, I began the architecture of the categories and built out the product functionality. This included immediate digital delivery as well as a back order system to allow for a delayed digital product delivery, along with a visual cue for quickly distinguishing the difference.
Building the website was just the beginning. Next, it was time to begin marketing this brand new company. By leveraging a couple of offers and aligning the keywords researched in both Google and Bing, we started by launching text ad campaigns, which in turn were re-targeted to with HTML5 banners. We built up the email list by using lead generation pop-ups, then did an A/B split test with the email creative. Since we integrated the site with Mailchimp, we used their built in functionality to follow up with abandoned cart emails and related product trigger emails.
