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The next revolution in product experience!

I’m Colby, a Lead Product Designer with over 25 years of experience in creating intuitive digital applications and award-winning experiences. I proudly lead product teams through discovery workshops, solutioning sessions and front-end development swarms. I successfully provide incremental value by guiding teams through problem identification and solutioning of user pain points by applying research, user interviews and hypothesis validation through prototype testing.

Below are some of the brands I have had the privilege to represent in my career.

CareMetx

Featured Work

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My approach to each project begins by gaining an understanding of the business needs and once those needs have been established, I begin researching the why behind the how, stepping into the user’s perspective to begin discovering potential pain points and gaps in their needs. While maintaining that mindset, the shaping process starts to bring forward feature enhancements that drive project value. Through prioritization and grooming, the scope and solutions are defined for the product and design begins.

  • Pulte Mortgage Pre-Approval

    The business needed a secure, digital process implemented to replace a paper process. Through user testing and design iterations we created a smooth, easy-to-use pre-approval process.

  • Pulte Mortgage Plum

    Pulte Mortgage Plum

    The business needed the ability to process new Pre-Approval requests that consumers were now submitting online. Through observation, conversation and testing we created this intuitive Pre-Approval management application.

  • Pulte Mortgage Website

    When tasked with the redesign of this website, I knew we needed to make it feel more comfortable and inviting. By using playful imagery and tone, we accomplished making a mortgage feel good.

  • Pulte Mortgage (DCAF)

    As we realized the users were struggling with their existing tool, we knew we needed to provide them a more engaging, updated experience that improved their ability to do great work.

  • Customer Communications Group

    This was a large overhaul of all the content and combining multiple websites into one resource for the financial and retail marketing industries.

  • Optional Card Security

    To increase product awareness on an insurance program, I utilized the whiteboard format to give the campaign a bit of lighthearted feel, which become an instant success with their customers!

  • MySynchrony Mobile App

    To help introduce a major app update, my team took a complicated process for activating the feature and honed it down to an enticing and user-friendly overview for all campaign elements.

  • Pay Without Login

    To promote a new payment feature, which is complex in setup but easy to use, my team came at this with a how-to approach followed by a strong benefit overview.

“

It's always the highlight of my day when I hear from [Colby] on design projects.

Christy RichardsonVP, Software Development & Digital Experiences - Pulte Mortgage
“

Colby is an invaluable asset to any organization. He brings an impressive set of digital marketing and design skills and has the unique quality of fearlessness in learning new things.

Sandra GudatCEO - Customer Communications Group
“

Colby Iannazzo is a gifted creative person! [He] brought a new passion to our office which had not been seen before. His passion is a combination of a desire to raise the creative bar and to enjoy life.

Paul LoudermanSVP Account Management - Customer Communications Group
“

Colby is a total Rockstar! If I needed anything done, or a new innovative idea, he was always my go-to.

Kelsey RattermanAccount Manager - Customer Communications Group
“

Colby is a fantastic designer. He is a true "jack-of-all-trades," and can always be counted on to get the job done right and on time. He is great at everything he does ...

Steve FaramelliManager of Creative Services - Globus family of brands

Award Winning Designer, specializing in Product Experience Design

  • Over 25 years of experience in the digital industry
  • Easily collaborate on many teams and roles
  • Know multiple aspects of the digital industry
  • Strong understanding of multiple design and development methodologies
  • Creative problem solver
  • Confident public speaker
  • Challenge myself creatively in the quest to find the most simple, innovative approach to complex issues
  • As a user advocate, I make calculated design choices to create the best product and reduce feature failure risk
  • Valuable player on any team — and a major asset to products
  • Constantly learning new techniques and software
  • Design Leader
  • Experience Design
  • Product Owner
  • User Testing
  • Wireframing
  • Prototyping
  • UI Design
  • Strategic Email Journey Mapping
  • Process Development
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